Embarking on a New Chapter of Brand Collaboration    with infinitSpace

Posted by Admin on Sep 1, 2023 5:15:57 PM





The anticipation is over, and the moment has arrived...

Centrum is about to get a whole lot more vibrant! We are thrilled to announce Centrum’s fresh and exciting rebranding, in collaboration with Infinitspace. Our rebranding not only reflects a new visual identity, but also signifies an exciting path of growth and innovation. 

Following our announcement in June regarding our strategic partnership with Infinitspace, a global leader in flexible workspace solutions, we are thrilled to announce the official re-launch of our first two locations! 

Spanning an impressive 50,000 square foot, Bay Gate Tower in Business Bay, Dubai and in Sky Tower in Al Reem Island Abu Dhabi, reopened their doors today (4 September 2023) following an exciting brand invigoration, focused on optimally transitioning into the new post-pandemic age of flexible working.

And these two newly opened spaces are just the start of a trailblazing partnership. In the next five years, the new Centrum brand will expand to over 20 locations across the MENA (Middle East and North Africa) region. 


What is ‘Centrum’?


A reinvigoration of Sultan Holdings’ well-established Centrum Business Lounge (CBL) concept, Centrum is a new flex space brand, built on the principle that connections and collaborations are the driving force behind a business’ success. 

Centrum invites its members to unlock their full potential through its centres of excellence, with the thoughtfully curated flex office spaces providing the ideal environment for entrepreneurs and SMEs to thrive. 

Our new brand embodies a convergence of community and collaboration, bringing people together and fostering a sense of belonging by igniting impactful connections. Centrum is where inspiration meets ambition, and members’ entrepreneurial journeys unfold with purpose, passion, and unparalleled support.

Centrum flex office spaces across the UAE and MENA region will serve as innovative epicentres for businesses, fostering a vibrant community of like-minded professionals.


What’s new?


At Centrum, we are focusing on building a human centric approach, where high-spec technology, curated services and global connectivity for businesses all converge.

In this exciting journey, Centrum locations are set to seamlessly incorporate the infinitSpace’s signature technology  – namely, the unrivalled app. 

Opening up a world of opportunity for members, the Centrum app, powered by infinitSpace, will facilitate easy meeting room bookings, access to discounted product purchases and the chance to connect directly with other Centrum members. 

But it doesn’t stop there: through the app members will be able to connect with a far-reaching community that spans infinitSpace’s global network of locations, empowering our business communities, and entrepreneurship more generally, to flourish across the world.

Centrum locations are characterised by a sleek, modern design, optimally designed to boost professional performance and positivity. Members will be wowed by the light-filled spaces with bold colour palettes that spark a creative mindset, and relaxing lounge spaces to support team collaboration or quiet contemplation.

We have launched a brand-new website where you can learn more about our memberships, upcoming locations, and contact information! 

Watch this space for more exciting Centrum news in the future!


 If you’re interested to know more or would like to book a tour in our new workspaces, reach out to us at dubai.enquiries@infinitspace.com for the Dubai location and abudhabi.enquiries@infinitspace.com for our new Abu Dhabi location.

Topics: flexible workspace, flexible officespace, real estate, proptech, commercial real estate, coworking space, private office, offices, flexible working, flexoffice, dubai, UAE, Abu Dhabi, flex brand